Sunday, April 24, 2016

Aim To Misbehave …and Celebrate

After celebrating their 35th anniversary earlier this year,  Essie just hit another milestone: the nail polish giant is releasing its 1000th shade!  

And instead of playing it safe with a classic red, or a festive silver, the limited edition shade called "Aim to Misbehave" comes in what might be the most controversial nail color to ever exist: Yellow!


Aside from that one time I tried a pineapple nail design (don't ask), I've never worn yellow.  I'm simply too pale for it, and unless I want to look like I'm dying of organ failure yellow is just not a good look.  But "Aim to Misbehave" promises to be different. It's an extremely warm shade and has a jewel like quality to it – which tends to look good on everyone.  And all things considered, it is a pretty genius move from Essie to go with such a controversial choice for their 1000th shade – because fans and collectors are going to make sure it sells out no matter if it's wearable or not.  

"Aim to Misbehave" launches  on May 31 with the 2016 summer collection.

Peace, Love, and Lobsters

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